A content strategy composed for Arben & Jeffrey.
How AJ Watches becomes the #1 name in premium watches — content that earns trust before it ever sells.
Sell nothing. Educate everything. The buyer shows up already convinced.
This one analysis decides who you speak to — and which objections you crush.
In B2B, roughly 90% of revenue comes from your top 10 clients. Build the whole channel around them — not the crowd.
Liquid, buys again, and cares about trust & longevity over price. Win one and you win a repeat client for years.
Least liquid, most demanding, buys once. Cheap clients are the most expensive clients.
Talk about the expensive watches — whoever watches 200k content can usually buy three.
Every type has one job. Spend your energy from the top down.
Different buyers hesitate for different reasons. Match each objection to a persona and its awareness stage, then answer it in one organic video. Start with the most product-aware — people who’ve already bought (often off the grey market) and got burned.
Same watch, different awareness — a first-timer needs education, a burned buyer needs proof. Match the message to the stage.
Take your top 10–20% videos. Rebuild each as 3 fresh versions — new setting, new hook, a little more polarizing each time. Don't reinvent. Multiply.
1 winner → 3 new variationsYour broadest content — chase trends, keep it wide, go for pure views. No insider niche talk only collectors get. It won’t sell directly, but it floods the funnel with new people who then meet your objection crushers.
Pick a budget. Pick a motive. You've got a video.
Aim at buyers who already own watches — not first-timers.
For the buyer who wants to be seen.
…and the one that quietly kills your credibility.
Beautiful today, an asset tomorrow.
Become the advisor buyers screenshot and share.
One hour a week. Endless proven ideas.
Copy the concept — never the content.
Volume beats guessing.
Consistent. Engineered. Never stopping.